As a little girl, Sonet loved to sit in her grandparents’ garden, watching the flowers dance in the sunlight to their own silent tune. It was that passion for all things beautiful that led Sonet to leave the corporate world and venture into the silk flower industry.
With the seeds of determination firmly planted, Sonet opened Endless Elegance in Mackay. Her vision was to combine premium quality artificial floral arrangements and exceptional customer-service. In 2014, the business expanded to Melbourne and has since undergone a branding makeover to become Boutique Silk Flowers.
At Boutique Silk Flowers, we pride ourselves on the fact that we are leaders in the industry and push the boundaries of creative design.
In fact, we actively encourage our clients to rebel against conformity and open their eyes to different approaches to colour usage in their floral arrangements. Colour is a form of expression, after all, and that’s why we believe vibrant, life-like arrangements are the way to go. Whereas in the past, corporate clients felt restricted to structured, conservative artificial floral arrangements using dull shades, our customers are increasingly taking the plunge and going for contemporary creations and bold choices. The result? Daring cut-flower centrepieces. Vibrant hubs of colour. It’s floral anarchy, but in the most beautiful way!
The flowers from Endless Elegance are such a lovely addition to our reception area. Many people comment on how beautiful they are and we often catch people smelling them as they’re so lifelike.
Boutique Silk Flowers have provided flowers for our venue for quite some time and they always impress our guests. We have observed many guests actually touch the flowers to determine if they are fresh flowers or not. They are truly lovely.